Jaime Holguin

Journalist, Musician, Film Producer

With more than 25 years at the Associated Press, I have built a career defined by journalistic integrity, artistic expression, and an unyielding passion for crafting transformative and meaningful narratives.

Experience

Director of Original Programming / Documentary Producer

Jan. 2018 - Jan. 2025 | AP

Founded AP Productions, an innovative venture that capitalized on AP’s gold-standard reputation, global footprint, and rich intellectual property to collaborate with film studios, streaming services, and podcast producers, creating impactful original programming. I developed the first-ever standards for AP’s engagement with the film industry and news partners and led a cultural transformation within the newsroom, inspiring reporters to rethink their storytelling approaches. AP Productions was instrumental in the creation, promotion, and distribution of the Oscar-winning documentary “20 Days in Mariupol,” and won an Emmy for the Hulu documentary “The Grand Knighthawk."

Director of News Development

Jan. 2011 - Dec. 2017 | AP

Spearheaded the production of innovative interactive and digital products while overseeing global coverage to address the shifting demands of AP’s audience and engage users on digital and social platforms. Led cross-functional projects connecting the newsroom and business teams, including AP’s inaugural real-time blogs for landmark events like President Obama’s second inauguration and Pope Francis’ historic visit to South America. In 2016, I traveled to both presidential nominating conventions and the Summer Olympics in Brazil, producing experimental and socially-driven content. In 2014, I directed a real-time mini-documentary on Instagram during the midterms, highlighting AP’s dynamic election coverage. Additionally, I helped organize and led global bootcamps that trained over 300 journalists to excel as digital-first storytellers.

Multi-format Reporter

Oct. 2005 - Dec. 2010 | AP

Drew on my extensive production skills to craft engaging stories across text, audio, and video for AP’s transformative B-to-C initiative, asap, designed to engage younger news audiences. Pioneered the use of AP’s journalists, archives, and global network as key elements in the creation of long-form videos, podcasts, animated shorts, and interactive experiences. Through my work, I reshaped AP’s identity, demonstrating its ability to evolve from a conventional news service to a leading producer of innovative content capable of producing high-impact, commercially competitive work.

Online News Producer

May 2002 - Oct. 2005 | CBS

Partnered with on-air talent to seamlessly adapt broadcast news stories into dynamic and engaging content optimized for digital audiences. This included reimagining narratives to suit online formats, ensuring accessibility across platforms, and enhancing viewer engagement through innovative storytelling techniques.

Music Producer, Engineer, Mixer

Feb. 2001 - May 2002 | El Taller

Established and managed a professional recording studio, where I had the privilege of recording and producing an eclectic mix of musical artists from North and Latin America, including Gordon Gano of Violent Femmes, Grammy-nominated composer Fer Isella, and Grammy Award-winning pianist Fernando Otero. I handled all aspects of studio operations, from sound engineering and mixing to fostering creative partnerships that celebrated and amplified the unique musical traditions of Latin America.

Online Editor, Music Writer, Video Editor

Oct. 1996 - Oct. 2000 | AP

Helped launch AP’s first website, collaborating with developers and designers to meet the needs of digital audiences. Interviewed A-list musicians across print, video, and audio, creating multimedia presentations with online designers. Produced daily news videos for AP’s broadcast customers and served as chief video editor for a series supporting AP’s Pulitzer-winning No Gun Ri coverage.

Featured Work

AP Productions

As the head and founder of AP Productions, I wore multiple hats, adapting to the needs of each project. My roles ranged from producer, editor, and scriptwriter to composer, project manager, contract negotiator, and pitch deck writer, ensuring that every aspect of production adhered to AP standards and was handled with precision and creativity. The versatility required in this position meant I was constantly shifting between tasks, seamlessly balancing the demands of each unique initiative to deliver high-quality, impactful content.


The Story Behind the AP Story

In 2024, I created, produced, edited, and hosted a recurring audio series showcasing AP’s investigative journalists discussing their reporting.

One Mic, One Song

In 2003, I produced and hosted a podcast where I interviewed musicians in my mobile studio and captured intimate performances of their songs.

Social Storytelling

In the mid-2010s, I experimented with storytelling by producing mini-documentaries and crafting narratives through vertical social videos, which ultimately led to the creation of distinctive and engaging concepts designed for new digital platforms.

Artistic Expression

Throughout my career, my passion for music and artistic expression has been the driving force behind my professional endeavors. This deep-rooted enthusiasm inspires me to explore a wide range of creative outlets, from composing and performing music to crafting visually engaging travelogues and producing dynamic music videos for Instagram. Whether experimenting with new sounds, capturing the essence of a journey, or blending visuals with melodies, I am motivated by an unwavering desire to create and share art that resonates with others.

My story …

Keeping New York alive, one song at a time

This article originally appeared on “Virus Diary,” a feature that showcased the coronavirus pandemic through the eyes of AP journalists around the world.

Published July 27, 2020

NEW YORK (AP) — Outside, the soundtrack of sirens wailed, each another death blow to the city that had nurtured my development as a musician for so long. But from inside my life on lockdown, an unexpected reconnection to my catalog of sounds was handing me hope for New York’s future.

When I moved here in autumn 1996, as I learned to engineer and produce music, I started recording everything from found sounds to late-night jam sessions to my own dabbling. And I’d saved everything.

In January, my longtime musical collaborator suggested we catalog, curate and upload my decades-rich audio archive to the online music site Bandcamp. Under normal circumstances I would’ve said no; I’d considered those recordings unfinished, meant for private enjoyment and reflection.

But within the context of a pandemic, I pushed aside insecurity and instead saw opportunity.

And so the excavation of long-forgotten boxes began. From their depths came microcassettes. MiniDiscs. CDs. Hard drives. What emerged was a historical document shaped by my personal and professional journey in the city.

To a wide-eyed 23-year-old from Las Cruces, New Mexico, New York offered unexpected adventures and limitless possibilities. Inspiration was always around the corner.

One night I ended up in the basement of the fabled CBGB, rubbing elbows with Iggy Pop, Joey Ramone and Neil Young while watching Sonic Youth perform a private set. Another evening, I landed in a makeshift studio, deploying my nascent recording skills for a session with Gordon Gano of the Violent Femmes.

New York’s serendipitous moments have long been fueled by the streets and subway tunnels, its arteries. These great equalizers compel coexistence, pushing inhabitants into its daily motion, fabric and swell. What is left when the people — the hemoglobin in this multicultural organism — disappear? Does New York die?

I decided to keep my city alive by revisiting my relationship with it one audio file at a time. Each box I opened yielded a different medium, a different state of mind.

My first instrument was the microcassette recorder. I’d play it like a turntablist, jerking the forward/reverse switch to “scratch” the sounds I’d collect — from a radiator to a frozen lake to a revving engine. I found recordings of interviews I’d conducted with artists including Mike Patton, Marc Ribot and Latin Playboys.

A synergy was taking place, I realize now. Journalism was granting me access to master classes on songwriting and production; I would use what I’d learned to feed myself and The Associated Press, where I became de facto in-house composer and created music tracks for our journalism.

Sitting in my studio surrounded by artifacts, I pieced together a memoir from lo-fi samples and Alan Lomax-inspired field recordings: Mexican songs from family singalongs. Church hymns sung by relatives. Rancheras played by prison inmates in Juarez, Mexico, where I was researching a documentary.

As lockdown days dragged on, I dug deeper. Next up: nested folders inside my first laptop, the Apple Powerbook G3, the model used by Sarah Jessica Parker’ in “Sex and the City.” While Carrie Bradshaw was recording observations on romance, I was sampling, layering and manipulating New York’s sounds in ways unimaginable prior to 1998.

The laptop would become my mobile recording studio — and, in the mid-2000s, my ticket into music venues and apartments of the musicians who appeared on my AP podcast, “One Mic, One Song.”

As I listened to the episode featuring Lila Downs, who displayed her range with a jaw-dropping acapella rendition of “La Noche De Mi Mal,” I thought of my late parents, who grew up listening to its songwriter, Jose Alfredo Jimenez.

Their voices, prominent throughout my archive, were fresh in my mind alongside the countless other people who have participated in — and defined — the soundtrack of my life in New York City.

During the past four months, we have each sought refuge in different ways. I found mine. I have reframed my New York narrative, moment by unearthed moment. Along the way, I’ve discovered a years-long song that I never realized I was writing.

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